WORLD 1-1 · SUNLIT FAIRWAY WORLD 1-2 · CAMPER IN THE RAIN

Level select

Four pillars, one thread: helping people see and grow.

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A few new mirrors

Building a small family of AI products that translate inner data into things people can read, use, and keep. Early days. Names to come.

Level 01 · Certification × UX research · DevLearn 2025

Learner-Centric Certification Redesign

Rebuilding Bluebeam's certification program around outcomes instead of features, with UX research and focus groups leading the way.

Level 02 · GenAI × Sales enablement

DealCoach

An AI coach that turns CRM insight into face-to-face video guidance for sales teams, right in the middle of the deal.

Level 03 · Learning design framework

Stakes & Autonomy in Learning Design

Every audience is four audiences. A simple map of learner motivation along two lines: how high the stakes, how much autonomy.

Level 04 · Game-based learning · AWS Summit 2024

Gamification in AWS Certification Training

Escape rooms, card clashes, and cloud quests: how play carries people through cloud certification.